You searched for marketing and sales alignment

Blog Post

Marketing and Sales Alignment is the First Step to a More Agile ABM Program

Align Sales and Marketing for ABM Agility A crucial cornerstone when launching an ABM program is alignment. Before implementing ABM, successful marketing practitioners must make sure that they’re aligned with [...]

Blog Post

Marketing and Sales Alignment for Grown-Ups

EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better [...]

Blog Post

Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem [...]

Blog Post

Five Demand Generation Best Practices to Help You Build Partner Pipeline

In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective [...]

Blog Post

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even [...]

Resource

A Practical Guide to Implementing Account-Based Marketing

Not convinced ABM is worth it? Think again. In a survey of TechTarget customers, 84% said they are actively planning or executing an ABM strategy. Read this e-book to learn: [...]

Blog Post

A Short Guide to ABM Engagement, Part 2: Marketing

Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers [...]

Resource

Growing as a Challenger Brand in a Hot Security Market

Part of what innovative teams have been working on and maybe the rise of ABM has helped drive is a much closer alignment between sales and marketing on which accounts to go after, which people in them, when and how. And when the teams intersect like this, ideally, the tech should too. In this panel session, John Steinert, CMO of TechTarget talks with Shelley Hofman and Kimberly Foster, Senior Managers of Demand Generation at Orca Security to discuss how they are using audience education, prospect-level intent data and more to better fuel their pipeline, both strategically, tactically and operationally – doing better things and doing them better by connecting the dots across people, process and technology.

Blog Post

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than [...]

Resource

Organizational Alignment: Accelerating Your Sales Pipeline

In “Establish Organizational Alignment,” part 4 of the e-book series Owner’s Manual for the Modern Demand Gen Engine, TechTarget CMO John Steinert and award-winning, high-growth marketing strategist Samantha Stone will show you how to align marketing and sales

Resource

Embracing Your Customer’s Uniqueness to Win in ABM and ABX

At perfection, ABX represents the perfect alignment of marketing and sales to maximize revenue capture from target accounts. That’s a lot to take in and even more to try to implement. Based on size, funding, tech stack and more, different teams will face very different challenges in getting there. But in absolutely every case, customer-centric thinking and actions can improve the performance of any program.

Blog Post

Getting Account-Based Marketing Right in EMEA: 5 Features of ABM Done Well

Doing Account-Based Marketing (ABM) well in EMEA is not easy. In fact, two out of every three ABM programs don’t reach their goals. It doesn’t help that ABM is not [...]

Resource

Aligning Sales and Marketing: Practical Advice from a Sales Leader

Research shows that organizations with tightly aligned sales and marketing teams experience higher customer retention rates and higher sales win rates. In this short video, Chris Hare, MOI Global’s VP [...]

Blog Post

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so [...]

Blog Post

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales

In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many [...]

Resource

Transform Your Demand Process with Demand Unit Waterfall™

Shifting from a lead-centric approach to one that focuses on buying groups and demand units is a transformational change to the demand process. It will help you align marketing and [...]

Resource

ABM Will Fail Without Organizational Alignment

No matter how good an account-based marketing (ABM) strategy is, it will fail without organizational alignment. In our new e-book, “Account-Based Marketing Will Fail Without Organizational Alignment,” you’ll learn how [...]

Blog Post

Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results

Sales and marketing professionals in the Boston area recently gathered to share their experiences using Priority Engine. Here are the key takeaways for successful Priority Engine usage throughout its core [...]

Resource

Six Principles of Successful Account-Based Marketing

New guidance from companies that exceed expectations Despite an abundant availability of ABM practices, often built on theoretical ideals, it’s become clear that no single “perfect” approach to ABM exists. [...]

Resource

Selecting and Engaging Relevant Accounts for ABM ROI

The foundation of ABM is choosing the right accounts to target. To succeed, you need a data-driven approach to select the accounts most likely to buy, and then engage them [...]

Resource

Preparing to Implement the Demand Unit Waterfall® for Account-Based Marketing

As account-based marketing becomes more complicated, it’s important to follow a framework that can guide practitioners and set them up for success. The SiriusDecisions Demand Unit Waterfall does just that [...]

Blog Post

ABM Year in Review—TechTarget’s Top 10 account-based marketing resources in 2018

Account-based marketing was big in 2018. And because so many B2B tech companies are driving more and more revenue with ABM, it’s likely going to be much bigger in 2019. [...]

Blog Post

“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group

With a rapidly growing user base, we are continuing to host Priority Engine user group discussions across the globe. The roundtable meetings have served as a way for marketers and [...]

Resource

How Commvault Is Using Data-Driven Marketing to Drive ROI

Commvault has improved marketing and sales alignment, and increased sales productivity, by leveraging key TechTarget solutions and an “always-on” digital strategy.

Resource

TechTarget Helps Forcepoint Take a Strategic, Account-based Approach to Sales Opportunities

To help improve alignment of sales and marketing and increase the marketing contribution to the pipeline, Forcepoint (formerly Websense) partnered with TechTarget to develop and execute integrated content marketing programs leveraging [...]

Blog Post

Just How “Native” Is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms

According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating [...]

Blog Post

Before You Leap, Understand the 4 Pillars of Intent-Based Marketing

Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; [...]

Blog Post

Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing

Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. [...]

Blog Post

Tech Marketer Talks: Supercharging Lead Nurturing and Sales Engagement with Priority Engine – Iron.io

is Vice President of Global Marketing at Iron.io. She oversees all facets of marketing and the beginning of the sales pipeline including demand gen, product marketing, brand, PR/AR and the [...]

Blog Post

Tech Marketer Talks: Driving Top Line Business Growth with Global Integrated Marketing – Dimension Data

Pam Casale is Dimension Data’s Senior Vice President of Marketing and has worldwide responsibility for enabling sales to sell the Dimension Data public, private and hybrid cloud and making Dimension [...]

Resource

TechTarget’s Priority Engine Helps NetApp (formerly SolidFire) Bridge the Gap Between Marketing and Sales

Read this case study on how NetApp (formerly SolidFire) is using Purchase Intent in its workflow to build and grow its database, and drive strong alignment between marketing and sales.

Blog Post

Tech Marketer Talks: Bridging the Gap Between Sales and Marketing with Priority Engine – SolidFire

Tracy Earles, Senior Manager of Demand Generation, runs a global demand generation team for SolidFire. His team manages all aspects of demand generation across all marketing channels with the goal [...]

Blog Post

5 Ways Marketing and Sales Can Get Started on the Right Foot

The end of every June at TechTarget marks the initiation of a brand new sales team that has just completed a comprehensive sales training and on-boarding program (i.e. sales boot camp). [...]

Blog Post

4 Mid-Year Reflections on Sales and Marketing

As TechTarget prepares to hold its mid-year sales meetings, this marks the time when TechTarget along with countless numbers of companies in the B2B technology space takes stock of what its successes [...]

Resource

The Lead Handover: Your Lynchpin for Marketing and Sales Success

The most well-oiled marketing and sales engines have one fundamental thing in common: a well-defined and thoughtful lead handover process. Your lead handover process, or the way marketing delivers leads [...]

Blog Post

Tech Marketer Talks: Data-Driven Marketing across the Globe – Rackspace ANZ

Daniel Sutic is the Program Marketing Manager at Rackspace ANZ (Australia and New Zealand) and responsible for driving revenue, increasing retention and product adoption through effective lead generation programs for [...]

Blog Post

The Power of Data in Marketing – Takeaways from TechTarget’s San Francisco #ROISummit

Last Thurs. March 19th, over 100 senior technology marketers converged at TechTarget’s San Francisco ROI Summit in San Mateo for an interactive event filled with market trends, best practices, actionable [...]

Blog Post

How to Talk so Sales Wants to Listen… and Learn

I recently came across a Ted Talks video by Julian Treasure, a top-rated international speaker on “How to talk so people want to listen” . It got me thinking about [...]

Resource

Virtual Summit: Fuel Your Pipeline with Data-Driven Strategies

Discover keys to unlocking your marketing potential and standing out from the competition at our half-day, in-person event in London. Join your peers on Tuesday, the 16th of May at Banking Hall (14 Cornhill, London) to immerse yourself in the world of data-driven marketing and sales excellence.

Blog Post

Achieving ABM Success with Real Intent Data: Tips from TechTarget Priority Engine Users

Last week, we hosted our first Boston-area Priority Engine User Group of 2019. At our user group events, customers are invited to share their experiences and learn from one another [...]

Blog Post

GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom [...]

Blog Post

Tech Marketer Talks: Drive Business Growth by Optimizing the Customer Journey – Symantec

is Symantec’s Vice President of Worldwide Field Marketing responsible for driving new business growth and customer retention through the partner eco-system and sales channels across all customer segments and verticals. [...]

Blog Post

Four Secrets to Harness the Power of Intent Data

Many B2B organizations are beginning to harness the power of intent data to optimize their go-to-market strategy and reach buying teams in ways they have never been able to before. [...]

Blog Post

Lessons From the Past: Invest in Digital Display Advertising in a Challenging Economy

When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers [...]

Resource

Align: Optimize GTM Performance

2023 is almost here. And, with economic uncertainty looming, there’s even more pressure on resources and teams to deliver real results and growth. Whether you’re pursuing better CX or trying [...]

Blog Post

Preparing for a Cookieless Future – an EMEA Perspective

This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re [...]

Blog Post

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially [...]

Resource

Because Your MQLs Just Won’t Cut It

“The winners of tomorrow are always learning …” and learning company Cornerstone’s field marketing organization certainly took their mantra to heart as they adopted ABM principles into their work. To productively expand their success in a highly competitive market, they needed to establish much tighter alignment to Sales objectives – ABM in several forms provided an ideal framework. In this e-book, you’ll follow Cornerstone’s evolution from classic demand gen alone to full-funnel ABM practices.

Blog Post

The 2 Core Foundational Requirements for ABM Impact

ABM observations and learnings from 2022’s B2B Marketing Exchange I’ve just gotten back from B2BMX in Scottsdale, the first face-to-face event I’ve attended in exactly two years. Among the many [...]

Resource

3 Reasons Your ABM Program Could End in Disaster

The ABM revolution has shown to be beneficial for practitioners in many different ways – generating a higher ROI on marketing investments, helping to cultivate a more positive relationship between sales and marketing departments, and executing a more tailored approach to win business.

Blog Post